About us
W&W Wholesale Ltd. was founded in 2017 by Mr Zhong Chen (55% of the shares) and Mr Rongqiang Sun (45% of the shares). It is a company that integrates both food wholesale and retail, with a total area of over 3,000 square metres.
Based in Manchester, UK, the company operates through physical stores as well as online platforms, utilising intelligent B2B and B2C models. W&W’s main customer base includes retailers, Chinese restaurants, Chinese takeaways, and the Chinese communities in the UK.
W&W holds a unique competitive edge in the market, supported by an SAP-powered ERP system and strong teams in sales, procurement, logistics, technology, and management. With an in-depth understanding of the UK market, we implement an international diversification strategy to attract a wide range of customers. Currently, we collaborate with over 100 international suppliers, and sales of our own brand continue to grow steadily.
Our strategy is to build a comprehensive online platform tailored for international students, covering retail, dining, second-hand trading, and moving services. By expanding our retail network and online B2C channels, we aim to further penetrate the UK market. Additionally, we plan to implement a zero-inventory strategy to achieve full coverage of the UK’s B2B market.
Our team currently has a total of 39 employees, distributed across various departments:
– Sales, Retail, and Marketing: 11 people
– Procurement: 3 people
– Finance: 3 people
– Administration: 2 people
– Technology: 2 people
– Warehousing and Logistics: 18 people